Trumpet enables sales to handle 90% of questionnaire answers without legal or security
About Trumpet
Trumpet is a fast-growing UK startup helping sales teams stand out with personalised, interactive digital sales rooms that move deals forward. Trusted by companies like YouGov, Gong, Personio, Cognism, and Stripe, Trumpet empowers revenue teams to create memorable buyer experiences that accelerate closing. The company has raised $8M in funding and supports customers across mid-market and enterprise segments.
Company Information
The Challenge
Trumpet was receiving around 30 security questionnaires per year, often from mid-market and enterprise customers. Without an in-house legal team, the work fell to senior staff, pulling them away from high-impact product and growth priorities.
Before Vera:
- Turnaround time of 1–3 weeks, delaying deals
- Each questionnaire required input from three senior people - the Product Manager, Head of Engineering, and a co-founder
- 14 hours of work per questionnaire
- Answers were often created from scratch or copied from old documents, leading to inconsistencies
- Sales sometimes attempted to complete questionnaires, but incorrect answers led to rework and engineering involvement
“None of us have answering questionnaires as our full-time job, yet it was eating up weeks every year. It’s low-value for me as a Product Manager, but it massively unblocks sales, so it kept pulling me, engineering, and a co-founder away from building the product. It was just painful.”
With no automation in place, the manual process consumed the equivalent of nearly two months of full-time work every year, slowing sales cycles and draining senior capacity.
Choosing Vera
With questionnaire volumes rising and no in-house legal team, it was clear the current process wasn’t sustainable. None of the people handling them had it as their full-time job, and the manual approach was becoming “incredibly painful.” The team briefly considered building their own GPT-powered tool when OpenAI released “create your own GPT,” but only if an off-the-shelf solution didn’t exist. Vera fit the need immediately.
- Understanding question types (e.g. giving a long paragraph when a simple yes/no was required)
- Following conditional logic (e.g. “only answer if the previous answer was yes”)
These shortcomings would have created extra review work, something Vera avoided from the start.
Vera offered:
- AI-powered questionnaire automation grounded in Trumpet’s own policies
- Slack-first workflows so Sales and CS could get answers in seconds
- Minimal setup and a responsive team able to adapt quickly to feedback
“We didn’t even get as far as building our own GPT tool. Vera worked right out of the box and gave us back hours every week.”
Getting Started
Trumpet connected Vera to Slack, uploaded key security documentation, and immediately began running live questionnaires through it.
- First week: 70%+ of answers automated without edits
- Slackbot rolled out to Sales and CS to answer day-to-day security and compliance questions instantly
- Within the first month, engineering was almost never involved in questionnaires
“Now anyone can ask the Slackbot a question and get an answer in 10 seconds, without waiting for me.”
Measurable Results
Real impact delivered in Year 1
Bottom line: Vera cut turnaround from weeks to under an hour, enabled sales to self-serve, and delivered strong ROI in the first year.
“If Vera went away, we’d be back to dragging engineers into every questionnaire. That’s just not scalable.”
What Today Looks Like for Trumpet
Vera is now the first stop for any security or compliance request at Trumpet. Sales and CS teams handle almost everything themselves, engineering is rarely looped in, and the knowledge base keeps improving with every answer.
The result? Faster deals, less disruption, and more time for high-impact work.
“Vera is now the default for questionnaires. Sales can move faster and we’re no longer pulled into every deal.”