From one week to two days: How ValueBlue reduced RFP turnaround by 71% with Vera
About ValueBlue
ValueBlue is a fast-growing enterprise SaaS company helping global organizations design, manage, and transform their enterprise architecture. With over 100 employees and offices in the US & Netherlands, ValueBlue supports more than 180 customers worldwide; including giants like Northern Trust or Randstad.
Company Information
The Challenge
ValueBlue was already fielding 6–10 complex RFPs and security questionnaires per month; with volume expected to rise as the company scaled go-to-market operations across Europe and North America.
Before Vera:
- RFPs took over a week to complete, often delaying late-stage deals
- Each RFP required input from 2–4 people across Sales, Product, and RevOps
- Required monthly manual reviews of the knowledge base to avoid outdated answers
- An RFP tool was in place, but rarely used - most questionnaires defaulted back to Excel
- No clear visibility into who was working on what, or whether answers were up to date
“We were spending over a week per RFP, pulling in three or four people each time. It just wasn't sustainable, especially as deal volume picked up.”
Despite best efforts to maintain a central knowledge base, the process remained fragmented and fragile. Teams lacked automation, governance, and the ability to collaborate at speed, especially under quarter-end pressure.
Choosing Vera
Before Vera, ValueBlue had implemented an RFP tool to streamline RFPs, but adoption never took hold.
- It took them over a year to setup, but the team wasn't using it
- Feature requests like bulk assigning questions or better workflows were ignored
- Collaboration was clunky, with many RFPs defaulting back to Excel
- The knowledge base needed constant manual review to prevent outdated answers
“We had a tool, but people didn't use it. If it's easier to go back to Excel, you know you have a problem.”
That moment clarified what the team actually needed:
- A tool able to automate RFPs - filtering duplicate or irrelevant data
- Speed of execution and responsiveness to feedback
- A UI simple enough to drive adoption across the whole go-to-market team
Vera delivered on all three with real-time assignment, Teams-based workflows, and automation that worked from day one.
Getting Started
ValueBlue moved ahead with Vera after a 14-day trial, rolling out the platform across the Sales and Pre-sales.
They started using it immediately; uploading questionnaires, assigning questions, and completing live RFPs within days. A dedicated Microsoft Teams channel kept onboarding fast and informal, with real-time support and zero training required.
In the first month, the team raised two critical features: the need to bulk assign questions by owner, and the growing volume of RFPs arriving in languages like German, Dutch, and Spanish.
Vera shipped both, bulk assignment was live in less than 24 hours, and support for over 50 languages within a week.
“We brought up bulk assignments during onboarding - less than 24 hours later, Vera shipped it. That's when I knew Vera was the right choice.”
From the beginning, Vera matched the team's pace with features and follow-through.
Measurable Results
Real impact delivered in Year 1, with expected savings scaling significantly over time
Bottom line: Vera delivered immediate, measurable impact across every key metric that matters to growing SaaS businesses.
“Vera has revolutionised our RFP process. We used to spend over a week on each proposal; now it's 2 days and our team can focus on closing.”
What Life Looks Like Now
ValueBlue's RFP process now runs entirely through Vera. New questionnaires are uploaded, parsed, and assigned within minutes with no need for Excel, manual tagging, or version control headaches.
Sales and Pre-sales lead the first draft, with InfoSec stepping in only when needed. Everyone knows who owns what, and answers improve with every use.
What began as a trial has become the default. The team checks Vera before checking MS Teams. And with weekly product updates and direct support, adoption hasn't stalled but grown.
“Functionality-wise, we were pleasantly surprised. Bulk assignment, clear ownership, and fast turnaround. It's everything our RFP process was missing.”